Digital Content Firm Integrates Tech Into Pershing Platform

Tom Burroughes

5 June 2015

Digital content firm Vestorly has integrated its technology into a platform operated by Pershing, the custody and solutions arm of BNY Mellon that caters to firms such as wealth managers, broker deals and advisors.

Vestorly, which it says is “the brainchild of Vestorlabs, a group of engineers, data scientists and marketers from Fisher Investments, JP Morgan, Microsoft, IBM and top universities”, has integrated its smart digital content technology into Pershing’s NetX360 Platform.

This development means platform users can get access to Vestorly’s content management and marketing analytics technology. Vestorly enables users to search and curate digital content from the web and engage their audience on email, social media and webpages while capturing behavioral data on readers.

”In today’s digital environment, it is vital that digital communications with clients is real-time, personalized, and mobile” Justin Wisz, chief executive, Vestorly.